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At Home Group: a Home Décor Superstore

 

At Home Group logoAt Home Group (NYSE: HOME) is a recent addition to our Battle Road IPO Review Consumer sector coverage. Founded in 1979, and based in Plano Texas, the company has established itself as a home décor superstore chain. Consensus estimates call for revenue of $748 million for its fiscal year ending January 31, 2017, along with EPS of $0.56. For the following year, it is expected that the company will reach $886 million in revenue, along with EPS of $0.79.

At Home Group priced its 8.7 million share IPO on August 4th, at an opening price of $15, thus raising about $131 million, prior to underwriting costs. The net proceeds will be used to pay down $116 million of debt, leaving roughly $400 million in debt on its balance sheet. The transaction was led by BofA Merrill Lynch, Goldman, Sachs & Co., Jeffries, Morgan Stanley, Evercore ISI, Guggenheim Securities, and William Blair. At a recent share price of $15.35, HOME’s post-IPO market cap is roughly $920 million.

In an era in which ecommerce continues to chip away at many brick and mortar retail establishments, At Home Group celebrates the brick and mortar experience with a large assortment of over 50,000 skus, and aims to “out assort” its competition. In doing so, an estimated 70 percent of its products are unbranded, private label, or designed specifically for At Home. The company operates 116 locations in 29 states, and stores range in size from 80,000 to 200,000 square feet, with an average store size of roughly 120,000 square feet.

In addition to an unconventional merchandising strategy, At Home Group has pioneered a creative approach to opening new stores, by examining so-called second generation locations of companies looking to scale down their brick and mortar presence. Thus, up to two-thirds of the company’s 20 percent store increase in 2016 will come from the former stores of J.C. Penny, Sears, K-mart, Sam’s Club, Target, and others. The company believes it is in a strong position to cherry-pick the most desirable locations, and in doing so will save on land procurement and permitting costs, as well as reduce the amount of time to open a new store. By executing on this formula, the company estimates that it can renovate and open a new location within four months.

From an infrastructure standpoint, At Home believes that its current distribution center should accommodate up to 220 stores, with limited investment.

Through the first six months of 2016, HOME’s revenue grew by 21 percent to $360 million, fueled by the opening of 22 new stores. During the most recent quarter ended July 30th, the company’s comparable store sales increased by .9 percent. Post-IPO, after paying down $130 million in debt, HOME still has over $400 million of debt on its balance sheet.

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Ferrari IPO

Ferrari IPOFerrari (NYSE: RACE), a luxury sports car manufacturer, is the newest addition to our Consumer sector coverage. The company, which was recently spun out of Fiat Chrysler Automobiles (NYSE: FCAU) in an IPO, was founded by Enzo Ferrari in Maranello, Italy in 1929. Ferrari is one of four storied Italian race car manufacturers, which along with Alfa Romeo, Masserati, and Lamborghini, have been testing the limits of automotive performance for decades.  Until Ferrari started producing street legal cars in 1947, it manufactured race cars and sponsored race car drivers.  Ferrari is still headquartered in Maranello, Italy today, and led by CEO Amedeo Felisa.  Consensus estimates call for revenue of $2.85 billion in 2015 followed by $2.9 billion in 2016. EPS is projected to rise from $1.56 in 2015 to $1.69 in the coming year.

Ferrari debuted on the New York Stock Exchange on October 21, 2015 at a price of $52.00 per share.  The offering contained 18.9 million shares. UBS Securities acted as the global coordinator of the offering, with Bank of America-Merrill Lynch, Pierce, Fenner & Smith, Allen & Company, Banco Santander, BNP Paribas, J.P. Morgan and Mediobanca—Banca di Credito Finanziario acting as joint book-running managers. At a recent share price of $49, Ferrari’s market cap is roughly $9.3 billion.  Post-IPO, Fiat Chrysler owns about 80 percent of the company, and Piero Lardi Ferrari, the second son of founder Enzo Ferrari, owns 10 percent of the company.

Ferrari is focused exclusively on the design, engineering, production, and sales of its top of the line, high performance luxury sports cars, and over the years the company has helped to transform the car business, through its emphasis on style, performance and luxury. Through its avid and frequent participation in Formula One racing, which is considered to be the premier class of single-seat auto racing, the company continues its heritage in automotive racing. Fiat first acquired 50 percent of the company in 1969, and expanded its stake to 90 percent in 1988. Fiat also owns Maserati and Alfa Romeo.

Ferrari currently offers nine vehicle models, seven of which are sports cars.  Ferrari boasts extremely high performance vehicles, with cars consistently going 0-60 miles per hour in approximately 3 seconds, with reported times as low as 2.6 seconds.  All of Ferrari’s automobiles have either high powered V8 or V12 engines.  The top reported speed of a Ferrari is 217 miles per hour, belonging to the limited edition LeFerrari model.  Ferrari prices range anywhere from approximately $200,000 to about $1.4 million, with the most expensive being the LeFerrari model.  With the motto: offer only the best engines, design and customization, Ferrari aims to tailor its high performance and quality vehicles to each individual customer.

Ferrari is in the process of phasing out its “458 model” cars, and replacing them with “488 model” vehicles, and will complete the process within the next several years.  In 2014, Ferrari shipped 7,255 cars.  This low volume production strategy is utilized to continue Ferrari’s reputation of being exclusive and rare.  Ferrari carefully monitors and maintains production volumes as well as delivery times to continue this reputation.

As well as producing high quality vehicles, Ferrari’s brand stretches well beyond this.  Ferrari’s cars symbolize speed, wealth and nobility, and are notoriously expensive, suggesting a high ranking in society for drivers.  Aside from its symbolism, the Ferrari brand extends beyond just cars, offering sportswear, watches, theme parks, electronics, and other accessories.